How do I prevent emails to be marked as Spam?

Originally written in English, any translations errors should be checked against the original atricle

How does email / spam work? 

Emails are being sent between two email providers. The sending provider (Camping/Hotel.care) and the receiving email provider (From the guest). The receiving email provider determines if an email is marked as spam or not. We have no influence on what parameters the receiving party is using to mark an email as Spam or not.

What do we do to prevent email from being marked as spam?

All Emails are authenticated. For our sending address ([email protected]) we have set up authentication protocols such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to prove the legitimacy of our emails.

We use a Trusted Email Service Provider (Sendgrid). It follows  best practices for email delivery. Sendgrid has established relationships with major email services, which can improve deliverability.

To keep an optimal sender reputation we have set sending limits per subscription plan and the amount of pitches a campsite has. We have multiple ip addresses to send our emails from. This keeps our delivery rate above 98% and spam reports around 0,01%

What can you do to prevent spam?

Besides what we are already doing to prevent spam, you are also able to do some things yourself.

Mark as ‘No Spam’

If a guest tells you that the email has been marked as spam. You can ask them to mark it as ‘No Spam’. This helps to improve your sending reputation.

Avoid Spammy Content

Refrain from using spam-like language, excessive use of capital letters, and too many exclamation marks in your emails. Also, be cautious with the use of certain words commonly associated with spam.

Only send relevant e-mails

Try to avoid sending e-mails to your guests that are not relevant. So don’t send Christmas Greetings or use (abuse) the system to send marketing e-mails. For this purpose you need to use an E-mail marketing program like Mailchimp. And make sure you don’t send 10 e-mails per reservation, in general we advise to send maximal 3 emails per guest journey.

Dedicated IP / Sender address

By default we use our sending address ([email protected]) with the reply-to address with your own e-mail address. So if they hit the ‘Reply’ button, guests send the e-mail directly to you.

We can also set your own e-mail sending address,  like [email protected]. With an own IP address and SPF/DKIM set up. To set up this you need a premium subscription and ask us for a quote for the setup and monthly costs.