Analytics

Go to settings -> Online Booking -> Analytics to setup your Google GA4 or GTM tracking. By adding the GA4 code or the GTM code we ail automatically track your online booking engine. We wil also measure E-Commerce tracking.

E-Commerce tracking

For E-Commerce tracking we use the GA4 standard. Information about this can be found here:  https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtm

We’ll track the following events:

• view_item_list
• view_item
• add_to_cart
• begin_checkout
• add_shipping_inf
• add_payment_info
• purchase

Multidomain tracking

By sending the _gl parameter with your booking link you can activate the multi domain tracking for analytics / AdWords. More information about the implementation of multidomain tracking can be found here: https://support.google.com/analytics/answer/10071811?hl=en

Extra data layer events

We have added some custom data layer events to track even more than the default GA e-Commerce events.

These are:

• init_administration – With information about the camping or hotel
• select_item – If you select an accommodation
• add_to_cart_extra – With extra data about the accommodation and the price
• purchase_reservation – With extra data about the purchase. Like reservation info.